What does Wonder Woman have to do with the challenges of digital marketers and entrepreneurs? You may be surprised.
I watched the movie as a super fan of Wonder Woman, not a comic book fan. I couldn’t tell you whether Wonder Woman was a DC or a Marvel character (set right by my husband). In fact, I knew nothing of her back story.
Wonder Woman has always been a personal mantra for me as she is to so many others. She was (before her reboot) the cartoon embodiment of the spirit that lives within. Every day, I’m faced with challenges where I have to rise to the occasion as a wonder woman.
In preparation for this movie, I took the day off (I still work part-time), got into full costume and headed off to the theater—two hours early, to finally see my inner self, stretched out in Real D 3D.
As the movie swelled, so too did my sense of pride. My #girlpower was on full high-definition display.So too was my entrepreneurial adventure.
By the movie’s end, my spontaneous crying (seriously, I was like what the?), I know now was validation. The affirmation I felt as a woman (I’m allowed) and the endorsement I needed as an entrepreneur had just collided in two hours and twenty-one minutes of pure wonder.
The Wonder Woman movie has a lot of memorable scenes and quotes that characterize this voyage from employee to businessperson woman.
Here are some of the lessons I learned that may be of use to you, too:
Learn as you go.
Diana’s mother Hippolyta wanted a child so badly, she formed Diana out of clay. Diana’s father, the all-knowing, all-powerful, immortal God Zeus, breathed life into the clay.
Diana grows up on Paradise Island, a place inhabited by thousands of Amazonian women who are trained in the art of battle to defend themselves and the world from Ares—the god of war. Though sheltered, Diana knows she has something special inside of her. Fearing for Diana’s safety and driven by her own motives, her mother Hippolyta attempts to quell this spirit. She fails as Diana secretly trains with her Aunt Antiope, the fiercest warrior on the island. After giving permission for Diana to train. Hippolyta proclaims Diana “… must never know the truth of what she is.” After the Germans invade the island, as Diana prepares to leave her home for the first time to fight for a people she’s never met for a cause she doesn’t know, she declares “If no one else will defend the world, then I must.” Setting sail in the dark of night, she does not yet know her full wonder.
Little by little, we watch Diana learn things about herself and come into her power, from producing a force field by crossing her arms, to discovering her strength as she scales the wall of a concrete tower, to shielding bullets for the first time, including (as Wonder Woman) making her first leap while in battle at the village. Each time, she’s amazed at what she can do and seems eager to learn more.
Lesson: How many times as digital marketers do we wait to know it all before we offer our gifts to the world? We study and learn and study and learn and design and tinker and study and learn all towards that one day where we can take shelter on perfection isle.
Does this sound familiar? Entrepreneurs, stop waiting for the perfect time. There will never be one. We’ll never have it all figured out. We learn as we go. We must figure it out as we set sail. We must be amazed at what we can do—because the strength is in the “doing.” It’s in the doing that we hone our skills, grow, and get better. It’s in the doing that we unlock that gift inside of us. It is then that we become wonderful.
Have a mission and stick to it.
Diana is dogged about what she must do. On Paradise Island, she knows she was called to fight. In London, she was clear she was there to fight the war. She never waivers. It was her mission to save others, fight for those who could not fight for themselves. She walked straight into the battle (over objections), fought the good fight and won. She relied on her skills and training. She jumped into the unknown, using her strengths to compensate for her weaknesses. When she debuts as Wonder Woman, it’s her way of saying to the world, “Watch me work.” In the process, she educates Steve Trevor and cohorts on why this battle must be fought and how it was going to be done. Trevor, a German sky Diana rescues on Paradise Island, had his own ideas on what should be done.
Lesson: As the world moves to life spent with more pixel time than face time, digital marketers have valuable money-making skills. To be an online marketer is to have a mission—a belief that digital marketing can save many businesses and change lives. Because all business-owners and fellow entrepreneurs do not see the value of a digital presence, it’s a constant crusade to educate the community. We jump into assignments often with limited information. It’s our job to educate the client when sometimes the path they thought they would take is actually not the path that leads to greatness at all. Digital marketers see the world through a different lens—a digital one, while inspiring clients to be open to all possibilities—to think differently.
Use the tools on hand.
When the Amazon women fight the Germans on Paradise Island, we see the ingenuity of the battle come together when Antiope takes on three warriors. We hear Antiope yell “shield” to her fellow warriors, who bend over and place a warrior’s shield on their backs. While Steve Trevor and Diana look on, Antiope runs and jumps on that shield to boost her, giving her the height she needs to slay her enemy.
In London, when Wonder Woman, Steve and crew are up against a sniper, Steve remembers Antiope’s move. He grabs a piece of metal, yells “Shield!” to Diana, who recognizes the opportunity to repeat her aunt’s success as she charges toward Steve, leaps on the metal, and propels herself into the air.
Lesson: Use what you have on hand. There is much talk in the online world about lots of different tools MailChimp, ConvertKit, ActiveCampaign, Infusionsoft, Clickfunnels, LeadPages, Instapage and on and on. Truth is, any one of these tools will do the job. There are lots of ways to do the same thing. Find your way.
Be inspired by others, but don’t copy. Take someone else’s move and put your own spin on it. There is no way to truly copy anyone else. Their gifts are theirs and your gifts are yours. Each will have a different essence, speak to a different audience, but will be no less brilliant.
Be true to yourself and believe when no one else does.
From the moment we meet Diana, we see her determination. Throughout most of the movie, she’s told no. She can’t learn to fight. She shouldn’t leave the island. She can’t go to battle. She shouldn’t dress a certain way. Diana had great comebacks. When she’s told she can’t go after her enemy, she replies, “What I do is not up to you.” When she is told she can’t go into battle, she declares, “That’s what I’m here to do.” At each turn where she is told no, she does.
Lesson: As an entrepreneur, specifically as a digital marketer, people will not support you. Well-meaning friends and family will not get it. You will be told no by people who love you and by people who don’t believe in you. You will be rejected. There will be setbacks.
If you believe in yourself, stand firm and stay true to your mission, success happens. There in your corner of the world (or corner of the internet), you save the world. You do.
Your power as a digital marketer is in the belief. This leads to one of the most memorable quotes from the movie, “It’s not about what you deserve; it’s about what you believe.”
Entrepreneurs who believe in themselves at all costs are usually the ones who succeed.
To those who stay the course and believe in creating good by helping others, who live the values of Wonder Woman—good, truth, justice and equality—there is a word for you. Dare I say it; you’re a Wonderpreneur.